It is said that Marriage is half a religion, one with a righteous wife, Allah has assisted him in half of his religion. So true in its nature, one cannot ignore the fact that having a good better half yields a happy living for both partners.
Nevertheless, finding the right person for you is a hard nut to crack. To conduct and conclude the decision of finding the better half, society has the practice to refer this matter with family, friends as well as Experts in this field of matchmaking. Traditionally, these experts are referred to as Rishta Aunties or the more officially the Marriage bureaus. With the help of the Internet, these bricks and mortar businesses have shifted their focus to websites, to reach a far greater audience. However, the business model has not been altered significantly. In general, you have to register with them, pay an initial fee, describe your wish list, and they will find someone for you which might take time, according to your criteria. Further, when a match is successful these business charges you an extra fee (to both parties) which may be pre-defined or left on choice sometimes considering the family status. Thus, at such a prosperous moment, one does not hold back to appraise the achievement made by them.
With the launch of Online Dating/ Match Making apps, the traditional methods of finding someone special has been altered drastically. The Online Dating /Matchmaking segment is assumed to generate revenue of around US $2,471 million by 2023. Though dating is not the culture of Muslim society, some of these apps promote Matchmaking, matrimonial service where users can pay a fee and register them.
To understand these new phenomena, one can refer to the benefits these online solutions providers such as:
- Ease of Operations (by swiping)
- Low Fee as compared to traditional methods
- Fast matchmaking options as compared to the traditional way
- Chat options can give you the freedom to better understand each other with more clarity.
- According to a famous dating website, People Who Meet Online Get Married Quicker, Couples Who Meet Online Report Higher Marriage Satisfaction.
- However, there is a risk of fake profiles, fairy tale stories during chats, and the issue of Relationship Compatibility which is well-catered by Matrimonial service experts by getting as much information as they can, so that they can find you a match.
Considering these key risks, Muslim Better Half (http://www.muslimbetterhalf.com/), a new Startup at its seed stage, resolve to provide a solution for the issues, while utilizing the latest data-driven A.I technology to yield the best output for its users through their unmatched Compatibility Algorithm based on the questionnaire designed by Expert Couple Therapist.
According to their CEO Mr. Saquib Khan:
“Divorce Rates among Muslims are on the rise due to various reasons among which is the issue of Relationship Compatibility, a situation where one half does not consider the other to be compatible. Further, Taboo of choosing the partner for herself is a key issue despite the fact that religion allows it. So, not only our Unmatched Compatibility Algorithm will solve one issue, by offering a feature of Parent/Guardian, we are trying to solve this key issue where a person if satisfied can refer it to its guardian through our app or vice versa. This issue is not only common in Pakistan, but has also been observed worldwide among Muslim communities. So, I say Who Doesn’t Want a Better Half.”
Technological advancements have altered the way we used to do things in our lives, and these Matchmaking/ Matrimonial services have been affected too. If you would like to give your input, you can participate in their survey via the following link: